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INTELLIGENT CINEMATIC ADVANCEMENT: AI WORKFLOW AS A CATALYST FOR CULTURALLY ADAPTIVE AND SUSTAINABLE AESTHETICS IN FILMMAKING PRACTICES, CREATIVE POTENTIALS AND ENVIRONMENTAL IMPACT IN ALIGNMENT WITH SDGS
Abstract
While technical breakthroughs, including the utilization of AI tools, have continuously advanced filmmaking over the years, the leveraging of such tools in the context of creativity and sustainable development has remained elusive and role of AI in fostering sustainable practices aligned with the SDGs remains under-researched. This paper will explore how the AI driven innovations in the film industry have led to the enhancement in creativity and efficacy of the films produced lately while promoting sustainable practices that align with the United Nations’ Sustainable Development Goals (SDGs). AI holds a promising creative potential in a combination of technological advancements in filmmaking such as automated scriptwriting, virtual production, and visual effects, which are being increasingly explored. However, these advancements are not free from challenges and there are significant concerns over ethics in algorithmic biases as well as risk of diminishing human creativity. In particular, as AI tools become widely adaptable to filmmakers, characterization of how AI can be used to simultaneously enhance creative practices and align optimize resource allocation with sustainable development outcomes is required. As the industry grapples with the economic and environmental challenges, the relevance of incorporating smart utilization of AI to serve the SDGs in filmmaking warrants such an investigation. We propose how AI can be used not just as a technical tool but also as an accessible resource for filmmakers that guides them towards creative practices to create culturally refined stories, augmented representation and inclusivity in global cinema during film production. The study undertakes a systematic literature review across interdisciplinary findings to map the theoretical foundation and provide robust recommendations and practices relevant to the industry, highlighting AI usage as a tool conducive to sustainable development in filmmaking. This paper aims to tackle the three pillars of AI’s ability to be used to support filmmaking practices with powerful sustainability strategies aligned with SDGs. In addition, will investigate a few real case studies of films which have used AI for their production, and we will examine that how AI is transformative for the filmmaking processes and thereby promoting sustainability.
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References17
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