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BANKS AND SMALL BUSINESS IN RUSSIA: RETHINKING THE PROBLEMS OF INTEROPERABILITY. THE RESULTS OF THE REGIONAL STUDY.
Abstract
The aim of this article is to present the results of a study devoted to the analysis of problems and search of possibilities of interaction between banks and small businesses. The analysis is based on a review of data of borrowers of regional banks of Nizhny Novgorod region in Russia. The study orientated on systematic and comparative analysis of scientific literature, analysis of statistical data. The main method of study is a formalized focused interview of the responsible officials/business owners. Among the problems hindering the development of SMEs, especially acute is the issue of funding. Traditional sources for large enterprises - financing and the issuance of securities - for small business are unavailable or extremely limited. The most popular for SMEs become Bank loans and financial subsidies of the state. Many banks are oriented service on the SME segment, but not all of them can offer full complex service. A strategy in which the Bank becomes a "financial supermarket", providing complex services of lending, cash and settlement service, foreign trade, business consulting, etc. will help to increase the attractiveness of the Bank for SMEs. Now this interaction with customers is vital.
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References7
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