Scholarly record
LANGUAGE AND GENRE FEATURES OF CORPORATE-NETWORK MEDICAL DISCOURSE
Abstract
The article analyzes one of the genres of professional-network medical discourse the official medical site. It is shown that this genre is characterized by intensive borrowings, hybridization of colloquial components, functional styles and semiotic systems modeling multifunctionality and multimodality of network medical discourse. The article states that the study of the Internet language, including the linguistic features of corporate sites, provides important information about oral, written and electronic speech. To study the linguistic features and the main trends in structuring information on official websites, sites of different medical institutions were selected. An analysis of texts posted on websites of medical institutions has revealed a number of features that will make it possible to approach the understanding of many aspects of professional communication in the modern business community. The materials of the article can be used for linguistic and methodological purposes, i.e., to train future physicians in professional communication skills as well as for university courses on communication studies, verbal communication, speech culture, discourse theory and text interpretation.
Publication Impact Profile
Publication details
References6
Martyanova S. S. Corporate discourse as a kind of institutional communication (based on the presentation). Bulletin of the Moscow State Linguistic University. No. 557, 2009). S. 204–218.
Kharchenko Ye. V., Shkatova L. A. “Organizational linguistics”: myth or reality? Bulletin of the Chelyabinsk State University. No. 17, 2009, pp. 90–94.
Yermakova L.V. Discursive analysis. Manual. Blagoveshchensk, AmSU Publ., 2014. 80 p.
Voloskovich A.M. Cognitive and semiotic aspects of interaction of multimodal text components: Cand. Sc. (Philology) thesis, Moscow, 2012. 188 p.
Official site of the Medical Rehabilitation Center of the Ministry of Health of Russia. URL: http://www.med-rf.ru/about/]
Municipal Clinical Hospital No. 64 [URL: http://gkb64.ru/]
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
