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OVERCOMING RISKS OF "DIALOGUE GAPS" IN NON-LINEAR CULTURAL ENVIRONMENT
Abstract
The article deals with the issues of overcoming В‘dialogue gapsВ’ risks in non- linear cultural environment. Superfast transformations in different life spheres during transition periods to a new cultural and civilizational development type are caused by scientific and technological innovations, changes in cultural environment and interaction forms complication between individuals, social groups and communities of different cultures generating communicative risks and form expansion of socio-cultural regulators. The activation of the processes of self-development, launching of mechanisms for creative environment design are aimed at overcoming the "dialogue gaps" risks associated with divergence of value orientations and development goals, discrepancy between behavioral norms and practices connected with external management effects on the environment and consequences of its self-organization. The author points to the return to the potential of culture; its components in the epoch of "death of distance" and "end of geography" serve as instruments of social synchronization. The author states that the question of dialogical configuration construction of the cultural environment becomes actual; past cultural information is not replaced by the schemes for "preserving cultural heritage" but provokes "conflict of interpretations" in subsequent stages of public life. The risks of the divergence of the objectives of construction of the communicative space and processes of self-organization of the cultural environment suggest reassessment of the goals with the inclusion of conceptual provisions on preserving the socio-cultural integrity of the territory and permissible mechanisms for influencing it. The author suggests resources of reducing "dialogue gaps" risks, e.g. the value-meaning reference points of the cultural policy that may regulate introduction of individual innovative components contradicting with culture mental rhythms. The author concludes that cardinal intervention in its environmental architectonics may not only modernize but destroy it. In relation to the Russian regions values and meanings acquire synergistic significance being a higher order integrative system.
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