Scholarly record
THE EVOLUTION OF POLITICAL COMMUNICATION IN THE DIGITAL TECHNOLOGY ERA: A CONTENT ANALYSIS OF ONLINE POLITICAL DISCOURSE
Abstract
The research will employ a content analysis methodology to examine a sample of 50 articles from various online sources, including news websites, political blogs, and social media posts. The articles will be selected based on their relevance to political communication and their potential impact on public opinion. The analysis will focus on identifying the dominant themes, rhetorical strategies, and persuasive techniques used in the selected articles. The study will develop a coding scheme to systematically categorize and analyze the content of the articles. The coding scheme will include variables such as the main topics addressed, the tone and sentiment of the language used, the use of evidence and arguments, and the inclusion of multimedia elements. The coding process will be conducted by trained coders to ensure reliability and consistency in the analysis. Through the content analysis, the study aims to uncover the characteristics and trends in online political discourse. It will examine how political actors frame their messages, engage with their audiences, and respond to political events and issues. The analysis will also explore the potential impact of online political communication on public opinion, political attitudes, and electoral behavior. Furthermore, the study will discuss the implications of the findings for the democratic process and the quality of political discourse in the digital era. It will consider the potential risks and challenges associated with online political communication, such as the spread of misinformation, the polarization of public opinion, and the erosion of trust in political institutions. The study will also explore the role of media literacy and critical thinking skills in helping citizens navigate the complex landscape of online political discourse.
Publication Impact Profile
- Captures
- Mendeley - Readers: 2
Publication details
References9
Bimber, B., & Davis, R. (2003). Campaigning online: The Internet in U.S. elections. Oxford University Press. ISBN: 978-0195163544
Enli, G. S., & Skogerbo, E. (2013). Personalized campaigns in party-centred politics: Twitter and Facebook as arenas for political communication. Information, Communication & Society, 16(5), 757-774. DOI: 10.1080/1369118X.2013.782330
Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), 211- 36. DOI: 10.1257/jep.31.2.211
Bail, C. A., Argyle, L. P., Brown, T. W., Bumpus, J. P., Chen, H., Hunzaker, M. F.,... & Volfovsky, A. (2018). Exposure to opposing views on social media can increase political polarization. Proceedings of the National Academy of Sciences, 115(37), 9216- 9221. DOI: 10.1073/pnas.1804840115
Halpern, D., & Gibbs, J. (2013). Social media as a catalyst for online deliberation? Exploring the affordances of Facebook and YouTube for political expression. Computers in Human Behavior, 29(3), 1159- 1168. DOI: 10.1016/j.chb.2012.10.008
Borondo J., Morales A.J., Losada J.C., Benito R.M., Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential election as a case study, Chaos: An Interdisciplinary Journal of Nonlinear Science, vol. 22, issue 2, pp 023138, 2012. DOI: 10.1063/1.4729139
Stieglitz S., Dang-Xuan L., Social media and political communication: a social media analytics framework, Social Network Analysis and Mining, vol. 3, pp 1277-1291, 2013. DOI: 10.1007/s13278-012-0079-3
Stromer-Galley J., Presidential Campaigning in the Internet Age, Oxford University Press, New York, 2014. ISBN: 9780199731947
Powell T.E., Boomgaarden H.G., De Swert K., de Vreese C.H., A Clearer Picture: The Contribution of Visuals and Text to Framing Effects, Journal of Communication, vol. 65, issue 6, pp 997-1017, 2015. DOI: 10.1111/jcom.12184
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.