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A MULTI-CRITERIA COMPARATIVE ANALYSIS IN EVALUATING CONSUMER APPEAL OF APARTMENTS IN THE REAL ESTATE MARKET

Valeriy Yezerskiy, E. Mishchenko, P. Monastyrev, N. Merkusheva

First published: 2018https://doi.org/10.5593/sgemsocial2018/5.2/S19.001View metrics

Abstract

Currently, there is a huge selection of apartments in the real estate market. Buyers of apartments have to take into account a large number of factors influencing the quality of apartments on offer. It is often very problematic for both buyers and real estate agencies. The paper suggests a new instrumental approach based on one of the methods of multi-criteria comparative analysis to evaluate the consumer appeal of apartments. The proposed instrumental approach proves to be very effective as it compresses a large amount of information into a single parameter - a synthetic indicator for J options of the apartment quality - and ranks the apartments according to this criterion. The proposed approach aims to help buyers and sellers of real estate in making decisions when choosing a suitable apartment, taking into account the buyerВ’s preferences. The approach also makes it possible to handle real estate transactions in impartial and objective manner, and save time for the buyer.

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Title
A MULTI-CRITERIA COMPARATIVE ANALYSIS IN EVALUATING CONSUMER APPEAL OF APARTMENTS IN THE REAL ESTATE MARKET
Authors
Valeriy Yezerskiy, E. Mishchenko, P. Monastyrev, N. Merkusheva
Proceedings
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publisher
STEF92 Technology
Year
2018
Pages
3-16
SWS Citekey
Yezerskiy201819316
ISSN
2367-5659
ISBN
978-619-7408-60-7
Language
en
Publication type
Proceedings Paper
Keywords
real estate marketconsumer appeal of apartmentsmulti-criteria comparative analysissynthetic indicator of qualitysynthetic indicator of quality.
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