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ON THE ISSUE OF THE DEFINITION OF THE BEHAVIORAL WAR

N. Krasovskaya, A. Gulyaev

First published: 2019https://doi.org/10.5593/SWS.ISCSS.2019.1/S01.005View metrics

Abstract

The article examines modern interpretations of the term “behavioral wars” as a variety of information and psychological wars. As a methodical basis the authors applied analysis of modern publications on this theme by both Russian and foreign authors. In modern politics, information wars or information operations are the drivers of interstate relations. Behavioral wars are aimed at changing the behavior of population in the direction favorable for the enemy. Behavioral weapon is a tool of behavioral war. One of the best-known tools of behavioral weapons is nudging technology. Behavioral wars use big data as a basis for information about population and are directed towards target audience to change its behavior. Target audiences are determined mostly not so much by the cultural factors (nationality, citizenship, etc.), but by the characteristics of a personal profile (activity on the Internet, consumer activity, etc.). The subject of the future research of the behavioral wars issues is the ways to distinguish among target audiences and advanced types of behavioral weapons.

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Publication details

Title
ON THE ISSUE OF THE DEFINITION OF THE BEHAVIORAL WAR
Authors
N. Krasovskaya, A. Gulyaev
Proceedings
6th SWS International Scientific Conference on Social Sciences ISCSS 2019
Publisher
STEF92 Technology
Year
2019
Pages
29-34
SWS Citekey
Krasovskaya201912934
ISSN
2682-9959
ISBN
978-619-7408-91-1
Language
en
Publication type
Proceedings Paper
Keywords
behavioral warbehaviorist warbehavioral weaponsbig datatarget audience
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