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THE ROLE OF FINANCIAL INDICATORS IN FINANCIAL COMMUNICATION TO SHIPBUILDING ENTITIES

Georgiana Maria Lungu

First published: 2022https://doi.org/10.35603/sws.iscss.2022/s03.035View metrics

Abstract

The key component of the institutional communication of the economic entity is the financial communication. Financial communication is at the crossroads of many areas, including finance, marketing and law, has many characteristics, and its purpose is to reflect the values, philosophy and culture of the economic entity. The message of financial communication is to create and manage the image of the economic entity for all its components. Financial communication is comparable to marketing in that it is a method used, in particular, by listed corporations to influence the market value of shares. As a result, it is used as a means of attracting new investors, retaining individual employees and shareholders, and evaluating the actions of the economic entity. Through this paper, I want to analyze the main indicators of two Romanian entities in the field of shipbuilding and to establish their potential on the national market. The quality of accounting information is more than just a support for managers' choices; quality can also be highlighted through the interaction and communication between the departments of an economic entity, in particular it reflects the level of collaboration and cooperation in order to implement the decisions and strategies of the entity. The evaluation of the quality of information, in order to communicate, is done through the prism of three variables: technical elements, analysis of the financial image of the economic entity and other qualitative elements.

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Publication details

Title
THE ROLE OF FINANCIAL INDICATORS IN FINANCIAL COMMUNICATION TO SHIPBUILDING ENTITIES
Authors
Georgiana Maria Lungu
Proceedings
Proceedings of 9th SWS International Scientific Conference on Social Sciences - ISCSS 2022
Publisher
SGEM WORLD SCIENCE (SWS) Scholarly Society
Year
2022
Pages
291-298
SWS Citekey
Lungu2022291298
ISSN
2682-9959
ISBN
978-3-903438-04-0
Language
en
Publication type
Proceedings Paper
Keywords
financial analystsquality indicatorsaccounting regulations
References3

  1. Avram, C.D., Some Considerations on The Role of Financial Communication Within Corporate Governance, „Ovidius” University of Constanta, Faculty of Economic Sciences, 17(1), Romania, 2017, pp. 398-402;

  2. International Financial Reporting Standards, 2013, General Framework for the preparation and presentation of financial statements para. 49 Available at: https://www.ifrs.org/ [Accessed 14 May 2022];

  3. Avram, C.D., Avram M., Dragomir, I., Annual Financial Statements as a Financial Communication Support, „Ovidius” University Annals, Economic Sciences Series, 17(1), 2017, pp. 403-406.

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