Scholarly record
IMPORTANCE AND ROLE OF NEW MEDIA IN THE PROCESS OF MEDIA LITERACY EDUCATION
Abstract
Increasing the level of media literacy of all age groups is one of the key competences emphasized not only by Slovak interior policy, but also that of the European Union. The objective of this paper is to call attention to the importance and the role of new media in media literacy education. Two specific groups are being examined – a group of children and youngsters as well as a group of seniors. In analyzing scientific literature, questionnaires and personal interviews, we were trying to determine what the importance of new media is in the life of juniors and seniors and what their potentiality is in increasing media literacy level. This paper`s objective is to point out the possibilities of closing the generation gap that was created by new media.
Publication Impact Profile
Publication details
References15
Plencner, A., Teória kultúrnych úrovní, EJMAP: European Journal of Media, Art & Photography, vol. 1/issue 2, pp. 76-91, 2013.
Tapscott, D., Growing Up Digital. Rise of the Net Generation, McGraw Hill, New York, p. 86, 1998.
Solík, M., K problematike kultúrneho uznania Charlesa Taylora (Charles Taylor on the question of cultural recognition), Filosofický časopis, vol. 62/issue 2, pp. 203-216, 2014.
Prensky, M., Digital Natives, Digital Immigrants, On the Horizont, vol. 9/issue 5, p. 2, 2001.
Blodget, H., The Amazing Media Habits Of 8-18 Year Olds, Business Insider, 2011, available at: http://www.businessinsider.com/how-kids-consume-media-2011-4
Vrabec, N., Digitálni domorodci na Slovensku: komunikácia a nová identita mládeže v on-line prostredí, Communication Today, vol. 1/issue 1, pp. 83-92, 2010.
Petranová, D., Úroveň mediálnej gramotnosti slovenských seniorov, Communication Today, vol. 5/issue 1, pp. 70-85, 2014.
Petranová, D., Mediálna gramotnosť seniorov, Faculty of Mass Media Communication UCM, Trnava, p. 279, 2013.
Uyenco, B. & Kingdon, A., Young Adults Revealed: The lives and motivations of 21st. Microsoft Advertising and Synovate, New York, p. 10, 2009, available at: http://www.iabaustralia.com.au/uploads/uploads/2013-10/1382482800_c2c193f455812b00f573e82911cbf963.pdf
Study on Assessment Criteria for Media Literacy Levels, Brussels, p. 77, 2010, available at: http://www.eavi.eu/joomla/images/stories/Publications/Study2_Assessment/mlstudy2/eavi_study_on_assessment_criteria_for_media_literacy_levels_in_europe.pdf
Gálik, S. & Cenká, R., Twilight of Christianity in tele-view of the world. From homo religious to homo videns, European Journal of Science and Theology, vol.9/issue 5, p. 233, 2013.
Pravdová, H., Determinanty kreovania mediálnej kultúry, Faculty of Mass Media Communication UCM, Trnava, p. 294, 2009.
Solík, M. & Višňovský, J. & Laluhová, J., Media as a tool for fostering values in the Contemporary Society, European Journal of Science and Theology, vol. 9/issue 6, p. 71-77, 2013.
Pravdová, H. & Radošinská, J., Media culture in the context of transformation of contemporary spiritual values and spirituality, European Journal of Science and Theology, vol. 9/issue 6, pp. 169-178, 2013.
Gálik, S., Filozofia a médiá. K filozofickej reflexii vplyvu médií na utváranie (súčasnej) kultúry, Iris, Bratislava, 2012.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
