Scholarly record

ECO-ECONOMY AND RESPONSIBLE MARKETING - A PARADIGM OF SUSTAINABLE ECONOMIC AND SOCIAL DEVELOPMENT

C. A. Liana, S. Mirela

Abstract

For a country or society, sustainable development means an economic activity that can resist, respecting both the individual and the environment. The world today is a reaction to the exceses of a market economy which has not always been misunderstood, leading to an imbalance of scarce natural resources, disruption of life in developing companies or even the global economy. Eco-Economy, under the circumstances, but respects the sustainable yield of the ecosystem on which it depends. How the company will manage to achieve a balance in economic and social life depends on the current understanding of how the use of resources, the degree of deterioration of ecosystems. Addressing a correct attitude, balance can be achieved through a system of methods to implement and enforce well-defined strategies, thus using the interdisciplinarity of the development concept. The emergence of responsible marketing concept has met the apparent settlement of a dispute between sustainable development and marketing. Responsible marketing appears as an opportunity to achieve a conflict between the market, consumers, needs and resources. This study aims to link the companies' marketing activities to the principles of sustainability.

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