Scholarly record

COMPARATIVE STUDY REGARDING THE SATISFACTION DEGREE OF TOURISTS OF HOTEL SERVICES FROM RURAL AND URBAN AREA

S.C.Constantinescu, L. Strain, R. M. Ciolac, I. Iosim, R. Lile

Abstract

Development of tourist services has a major importance in the economy of each country in order to ensure the increasing of living standards of the population. The hotels offer is focused around the accommodation, representing for more than 50% from the total of the receipts, and constitutes a service, quite. The client, who has been captured by the accommodation hotel, is presented with the whole offer, together with other services made available to him. The other services, of smaller importance represent for a client a special satisfaction, an additional comfort degree, throughout the tourist leisure stay. The accommodation service shape the comfort and the conditions for the rush and rest of the tourist. The quality, the structure and the volume of the accommodation services have close connections and depend a lot by the presence of a specific material basis, and by their quantity and by their quality directly in the development of hotel and his efficiency in the field. The present study conducts a research regarding the satisfaction degree of tourist service consumers in rural and urban area. As in any research, there have been established some goals, the decision-making problem and, implicitly, its transposition into a research problem. As objectives, it was desired to identify factors influencing consume decision regarding the hotels tourist services from rural and urban area. The sample chosen was representative, consisting of a significant number of people, different ages and different occupations. All the conclusions drawn from the study were made following the processing of the answers received after the application of the questionnaires, processed in the SPSS (Statistical Package for Social Science).

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