Title: THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP
BibTex 
|
|
THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP
|
|
|
|
|
|
|
|
2021
|
|
|
|
10.35603/sws.iscss.va2021/s10.67
|
|
|
|
2682-9959
|
|
|
|
978-3-903438-00-2
|
|
|
|
8
|
|
|
|
1
|
|
|
|
|
|
|
|
SOCIAL SCIENCES: Section Media and Communications
|
|
|
|
Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In orde
|
|
|
|
audiomarketing; in-store music; consumer behaviour; classical music; knowledge activation effect; musical semantics; musical preference
|
|
|
|
conference
|
|
|
|
||
|
|
|
|
|
|
||
|
|
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
|
|
|
|
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 7 - 8 December, 2021
|
|
|
|
Proceedings Paper
|
|
|
|
SGEM World Science
|
|
|
|
SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
|
|
|
|
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
|
|
|
|
689-696
|
|
|
|
7 - 8 December, 2021
|
|
|
|
website
|
|
|
|
cdrom
|
|
|
|
4710
|
|
Download PDF