Title: THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP

Title: THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP

  BibTex  
263
Peer Reviewed
THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP
S. Makomaska; T. Potanska-Milewska
2021
10.35603/sws.iscss.va2021/s10.67
2682-9959
978-3-903438-00-2
8
1
SOCIAL SCIENCES: Section Media and Communications
Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In orde
audiomarketing; in-store music; consumer behaviour; classical music; knowledge activation effect; musical semantics; musical preference
conference
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 7 - 8 December, 2021
Proceedings Paper
SGEM World Science
SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
689-696
7 - 8 December, 2021
website
cdrom
4710