Title: VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS
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VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS
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2021
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10.35603/sws.iscss.2021/s10.64
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2682-9959
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978-3-903438-00-2
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8
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1
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SOCIAL SCIENCES: Section Media and Communications
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The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie
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PR communications; promotion; press releases; food brands
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conference
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 19 – 22 August, 2021
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Proceedings Paper
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SGEM World Science
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SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
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SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
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659-666
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19 – 22 August, 2021
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website
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cdrom
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4707
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