Title: VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

Title: VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

  BibTex  
189
Peer Reviewed
VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS
H. A. Minyar-Beloroucheva; P. Sergienko
2021
10.35603/sws.iscss.2021/s10.64
2682-9959
978-3-903438-00-2
8
1
SOCIAL SCIENCES: Section Media and Communications
The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie
PR communications; promotion; press releases; food brands
conference
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 19 – 22 August, 2021
Proceedings Paper
SGEM World Science
SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
659-666
19 – 22 August, 2021
website
cdrom
4707