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VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY
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2021
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10.35603/sws.iscss.2021/s10.63
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2682-9959
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978-3-903438-00-2
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8
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1
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SOCIAL SCIENCES: Section Media and Communications
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The article presents the results of an empirical study of the visual content of the accounts of fashion brands in the social network Instagram. The author's development of analysis categories and fixable indicators of the analysis of the visual content of
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visual content; fashion brand; social media; fashion image; arts techniques
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conference
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021, 19 – 22 August, 2021
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Proceedings Paper
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SGEM World Science
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SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS
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SWS Scholarly Society; Acad Sci Czech Republ; Latvian Acad Sci; Polish Acad Sci; Russian Acad Sci; Serbian Acad Sci & Arts; Natl Acad Sci Ukraine; Natl Acad Sci Armenia; Sci Council Japan; European Acad Sci, Arts & Letters; Acad Fine Arts Zagreb Croatia; C
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651-658
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19 – 22 August, 2021
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website
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cdrom
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4706
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