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THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP |
Scientific Area | SOCIAL SCIENCES: Section Media and Communications |
Authors | S. Makomaska; T. Potanska-Milewska |
DOI 10.35603/sws.iscss.va2021/s10.67 ISSN 2682-9959 ISBN 978-3-903438-00-2 | |
Year | 2021 |
Url | https://www.sgemsocial.org/index.php/jresearch-article?citekey=Makomaska202110689696 |
Keywords | audiomarketing; in-store music; consumer behaviour; classical music; knowledge activation effect; musical semantics; musical preference |
Book Тitle | 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021 |
Series | SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS |
Type | Proceedings Paper |
Volume
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8 |
Editor | |
4710 | |
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THE POSTAGE STAMP, A SMALL WORK OF ART, MADE BY USING THE INFRAREDESIGN METHOD, HIDES EXTENDED INFORMATION ABOUT THE CONTENT OF ITS ISSUE |
Scientific Area | SOCIAL SCIENCES: Section Media and Communications |
Authors | J. Z. Grsic; L. T. Golubic |
DOI 10.35603/sws.iscss.va2021/s10.66 ISSN 2682-9959 ISBN 978-3-903438-00-2 | |
Year | 2021 |
Url | https://www.sgemsocial.org/index.php/jresearch-article?citekey=Grsic202110681688 |
Keywords | Security on Postage Stamp; INFRAREDESIGN®; hidden graphics; double images |
Book Тitle | 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021 |
Series | SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS |
Type | Proceedings Paper |
Volume
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8 |
Editor | |
4709 | |
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EXTENDED METHOD OF RESTORATION RETOUCHING IN THE NEAR-INFRARED SPECTRUM |
Scientific Area | SOCIAL SCIENCES: Section Media and Communications |
Authors | D. N. Corda; J. Z. Grsic |
DOI 10.35603/sws.iscss.va2021/s10.65 ISSN 2682-9959 ISBN 978-3-903438-00-2 | |
Year | 2021 |
Url | https://www.sgemsocial.org/index.php/jresearch-article?citekey=Corda202110667680 |
Keywords | colorant twins; IR reflectography; restorative retouching; visible (V) and invisible part of the spectrum (NIR); InfraredArt theory |
Book Тitle | 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021 |
Series | SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS |
Type | Proceedings Paper |
Volume
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8 |
Editor | |
4708 | |
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VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS |
Scientific Area | SOCIAL SCIENCES: Section Media and Communications |
Authors | H. A. Minyar-Beloroucheva; P. Sergienko |
DOI 10.35603/sws.iscss.2021/s10.64 ISSN 2682-9959 ISBN 978-3-903438-00-2 | |
Year | 2021 |
Url | https://www.sgemsocial.org/index.php/jresearch-article?citekey=HabilAllaMinyar-Beloroucheva202110659666 |
Keywords | PR communications; promotion; press releases; food brands |
Book Тitle | 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021 |
Series | SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS |
Type | Proceedings Paper |
Volume
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8 |
Editor | |
4707 | |
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VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY |
Scientific Area | SOCIAL SCIENCES: Section Media and Communications |
Authors | S. Filenko |
DOI 10.35603/sws.iscss.2021/s10.63 ISSN 2682-9959 ISBN 978-3-903438-00-2 | |
Year | 2021 |
Url | https://www.sgemsocial.org/index.php/jresearch-article?citekey=Filenko202110651658 |
Keywords | visual content; fashion brand; social media; fashion image; arts techniques |
Book Тitle | 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021 |
Series | SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS |
Type | Proceedings Paper |
Volume
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8 |
Editor | |
4706 | |