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SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2021

MUSIC(SCAPE) AND CONSUMER BEHAVIOUR вЂ“ TOWARDS THE вЂњANATOMYвЂќ OF APPROACH AND AVOIDANCE. THE CASE OF CONTEMPORARY SHOPPING MALLS

Sylwia Makomaska · 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021

DOIaudiomarketing in store music consumer behaviour Mehrabian-Russell model BRECVEM(A) model emotional responses to music