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Organization of collective solutions to social and environmental problems of the urban environment requires the active use of technology for the purpose of crowdsourcing. The latter in turn is possible with certain active life position of citizens. The study showed low desires residents to participate in solving social and environmental problems that narrows the social base of the introduction of social and environmental technologies and crowdsourcing requires organization PR activation procedure populations.

The article deals with the analysis of the population idea concerning the form and the structure of a contemporary family, the formation of its ideal (desired), realistic and media images perception. According to the interviewed the image of a family advocated by the mass media determines the present models of family and matrimonial behavior in many respects, but the contemporary mass media create the negative image of a family or the image that has nothing in common with the facts of life. Besides it is ascertain...