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The authors have developed a method of service audit to conduct a study on how the destination industry meets the tourists' needs. The main research method of the study is a "secret shopper". Since it was necessary to evaluate the services provided for tourists in various enterprises that make up the regional tourism infrastructure, the application of this method has required a new approach. The method has been tested in the project to study the level of service of one of the most famous tourist destinations in Ru...

General analysis of museum integration into the tourist space shows that modern museum tourism is characterized by the following factors: - Growing governmental attention to the museum tourism issues: These issues are reflected in two federal programmes: on Internal and Inbound Tourism Development in Russian Federation (2011−2018) and on Culture of Russia (2012–2018). - Growing public interest to the museums: Interest to the museums is represented in the growing number of visitors, which has increased for more...

Despite the fact that in recent years there has been accumulated a considerable experience in the theory and practice of promoting Russia as a tourist destination, there has not yet been found a solution for such important tasks as the adaptation of the theme and service content of the Russian tourist product to the expectations of the audience of main target markets, defining the specifics of promotion programs in accordance with national characteristics of cross-regions, the formation of customer loyalty program...