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Coffee is a well-known commodity with an extensive value chain. Recently, consumers started to explore the disproportion in money allocation. While farmers receive only minimal price for their product, gains go up to the top players. This is evident for Indonesia, which nowadays belongs to the top global coffee producers. Particularly region of North Sumatra is region with unique, world-known, coffee brands such as Lintong and Mandheling coffee brands. Thus, the aim of our survey was to analyze the situation of th...