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This article provides the idea of changing cultural patterns in the image of the elderly in the Russian feature films shot in the late 1970s - early 1980s and in the 1990s and 2000s. The source base consists of popular movies where the main heroes are the elderly people. We use structural analysis of Vladimir Propp and identify key signs of cinematic texts. We discuss the ways of verbal and visual poeticization and social control of romantic emotions in the latter years. The authors are interested in observing the...