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DOES HIGH REPUTATION LEVEL ON ELECTRONIC MARKETS REALLY MATTER?
(STEF92 Technology, 2014, R. Drab, L. Mihokova)
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Reputation represented by different rating structures and mechanisms help building trust in electronic auction platforms like eBay for several years. Several studies in this field identified core benefits of such mechanisms. Results from them suggest that sellers with higher ratings are usually rewarded by higher purchasing price, than sellers with lower rating level. Reputation mechanisms are not very widely implemented on B2B (business to business) e-markets and/or on e-procurement markets. Therefore benefits id...



