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Organization that wants to succeed in the present market must monitor and evaluate the competition, adapt its range of products and services to market changes and reach as large number of consumers as possible. Product policy is a necessary and important part of the management and marketing of each company. The aim of the paper is the theoretical processing of the product policy and product strategy and product strategy of selected international company in terms of Slovak consumers. The present paper reports a the...

Introduction: Pregnancy is a period that imposes intense requirements on women’s bodies. Anxiety is a very common problem of a pregnant women. It results from indefinite reasons and feelings, which are typical for pregnancy. The aim of the study was to investigate the anxiety symptoms of pregnant women. Methods: A standardized questionnaire, the Beck Anxiety Scale (BAI), was used as an exploratory method to measure symptoms of anxiety in pregnant women. Cronbach’s ? for the BAI was 0.68. The participants were 304 ...