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IMPACT OF STRATEGIC MANAGEMENT TOOLS ON PRODUCT QUALITY AND BUSINESS PERFORMANCE
(STEF92 Technology, 2014, J. POKORNA, P. SUCHANEK)
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The paper aims to find out if the use of strategic management tools affects the quality of the product and business performance. The empirical survey was executed in 101 Czech food processing companies. Using of 10 various strategic management tools and a quality certificates was investigated. The quality of the product was measured by the number of defect products and complaints and also by subjective quality perceived by the manufacturer. Business performance was measured by financial indicators Return on assets...



