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P. Maresova

6 linked publication records

Author: P. Maresovaclear all
Showing 1-6 of 6 records
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SUPPORTING THE ECONOMIC PILLAR OF SUSTAINABLE DEVELOPMENT THROUGH EFFECTIVE OFFLINE NETWORKING OF COMPANIES

(STEF92 Technology, 2018, L. Pochobradska, P. Maresova)

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Sustainable development is a way of developing a human society that aligns economic and social progress with full environmental conservation. One of its pillars is the Economic Pillar, which consists of all economic activities in a given company, interactions between them and between the environment and society. The aim of the paper is to specify and analyse the contribution and effectiveness of business co-operation through regular offline networking meetings in the given locality with an impact on the economic p...

SOCIAL SCIENCES: Section Business and Management2018
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

CONSUMER POWER AND EMPOWERMENT IN THE CONTEXT OF MARKETING ON SOCIAL NETWORKS

(STEF92 Technology, 2017, J. Hruska, P. Maresova)

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Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. In recent years, conventional means of communication have become increasingly ineffective, and have begun to give way to more innovative communication tools due, to...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

INTERNAL COMMUNICATION IN CZECH COMPANIES

(STEF92 Technology, 2017, B. Kasparova, L. Pochobradska, T. Poucha, P. Maresova)

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Currently, companies are confronted with the need to respond to technological and economic changes. Companies are aware of this fact and have started a number of change projects. Internal communication plays a key role, affects attitudes and employees performance and therefore the performance of the entire organisation. The aim of the paper is to describe the state of internal communication in enterprises in the Czech Republic. An online structured questionnaire was the tool for query. Questions were divided into ...

SOCIAL SCIENCES: Section Business and Management2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

INVESTMENT EVALUATION OF MEDICAL DEVICE DEVELOPMENT

(STEF92 Technology, 2017, P. Maresova, B. Klimova, J. Honegr, M. Augustynek, K. Kuca)

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Decision-making about new products is crucial for the growth and prosperity of any company, especially in the rapidly changing medical device market. In recent years the issue of evaluation of investment effectiveness into medical devices has been intensively solved both at private and national level. The most common methods can be divided into three groups: 1. strategic and financial valuation of projects (e.g., NPV, IRR, DCF), 2. weighting and scoring of products and product criteria (e.g., analytic hierarchy pr...

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2017
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Publication

BUDGETING OF PUBLIC UNIVERSITIES - CASE STUDY OF FACULTY OF MEDICINE, UNIVERSITY OF OSTRAVA

(STEF92 Technology, 2015, P. Zonca, V. Moracova, P. Maresova, K. Kuca)

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Legal and economic position of universities was already enshrined in 1998, by Act no. 111/1998 Coll., on universities and on changes and amendments to other Acts (hereinafter referred to as the "University Education Act"). In recent years, the autonomy of universities has been strengthened. In connection with this change, the responsibility for funding has been increased as well as for the proper management of allocated funds. Public universities receive a significant portion of their funding for their activities ...

SOCIAL SCIENCES: Section Economics and Finance2015
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Publication

EVAULATION OF RESEARCH & DEVELOPMENT IN SELECTED PORTUGUESE - SPEAKING COUNTRIES

(STEF92 Technology, 2015, R. Stemberkova, P. Matulova, J. Stemberk, P. Maresova, K. Kuca)

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Evaluation is one of the important strategic instruments for obtaining feedback and testifying to the functionality of the management system of research and development (R&D). Based on evaluation results, top representatives generally make decisions and then allocate and redirect funds to support public research in educational institutions. The intentions of science policy, proposals for priority directions of research, reform of the system of R&D and the reorganization of educational institutions are subsequently...

SOCIAL SCIENCES: Section Political Sciences2015
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