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The aim of the presented text is to analyse the level of health literacy in health promotion, namely in healthy lifestyles, in a selected population of seniors. The text first defines health literacy as a key concept, and explains the importance and models of health literacy, including the possibilities of measuring it. The paper presents the results of an empirical survey of a selected population of seniors, namely students of the University of the Third Age at Palacký University in Olomouc, where a higher degree...