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The authors of the article talk about the phenomenon of Internet poetry from the perspective of a new communication model, in which a broadcast channel of the Online Network affects the distribution of all other elements, including the sender, the destination user and the text. Poems by Stefania Danilova, the Runet star, served as material for analysis, proving that the cyber space can generate not only informational "junk", but also create highly artistic content that "stabilizes" the linguistic taste of the era ...