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The article deals with some key characteristics of online tabloid text. The nature of realization and functioning of texts in tabloid media is largely based on a number of structural and semantic features primarily aimed at capturing audiences’ attention. This is often achieved via sensationalism, a category which is realized in text through several techniques used by author(s) in a way that could be referred to as manipulative, i.e. used deliberately to evoke certain emotions from the readers for a certain effect...