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The 2016-2018 pre-election cycle in France, the USA and Russia showed that the development of analytical methods applied to pre-election campaigns, which would take into consideration the influence of social media and the analysis of the degree of potential electors’ involvement into the Internet, are warrant. The article deals with the results of the empirical research entitled “The pre-Election Campaign Communication Model: comparative analysis of the US experience in Russia”, in which we have analyzed the elect...

Background. The political space is permeated with diverse types and kinds of discourses, which operate simultaneously and which concurrently function as autonomous, heterogeneous and continuous information flows. By applying language filters, geo-positioning data, markers of discursive practices to the online space, it is possible to identify the areas that are characteristic of a country, a city, a certain group of people, a political party’s electorate, etc. The communication and the formation of social practice...