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In the contemporary music industry the image of a musician or a music event appears to be one of the most important parts of an agent or concert organization work. Thanks to correctly formed image a musician (music event) becomes memorable, recognizable and able to concentrate appropriate target audience around him (it). Successful and elaborated image is a key factor for a music project success and sometimes overshadows the quality of the music itself. The purpose of the article is to present our own vision on im...