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One of the most important expressions of the current structural changes in the developed countries is the growing importance of the tertiary sector (also known as the service sector), which has been recorded primarily over the past twenty years. Currently, the OECD countries produce in services about 70 percent of the added value and the development of this share has continued to have a growing trend [1]. Prosperity of the country as a whole is thus significantly affected by the performance of companies providing ...

Solvent, repeatedly buying customers guarantee a long-term stability and prosperity of companies in a turbulent market environment. A characteristic feature of the present relationships between business partners is therefore an effort to build and strengthen mutual relationships. They can be strengthened by any aspect of the offer and mutual contacts that increases the customer-perceived value. It is therefore extremely valuable for the supplier to know which supply parameters and other factors are important to cu...