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The article deals with the analysis of the population idea concerning the form and the structure of a contemporary family, the formation of its ideal (desired), realistic and media images perception. According to the interviewed the image of a family advocated by the mass media determines the present models of family and matrimonial behavior in many respects, but the contemporary mass media create the negative image of a family or the image that has nothing in common with the facts of life. Besides it is ascertain...