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Media play an important role in shaping public opinion about social problems and issues related to social work. There is a strong believe among social workers in Slovakia that media has been reporting negative picture of social work profession. The paper explores how the social work profession is portrayed in print media in Slovakia. The author analyzed the 5 most popular newspapers. Articles from year 2016 containing key words „social work“ and/or „social worker“ were analyzed (N=105). Content analysis was used. ...