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J. Gburova

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Author: J. GburovaYear: 2015clear all
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IMPORTANCE OF REVIEWS IN TOURISM SPHERE AS A PART OF ON-LINE REPUTATION MANAGEMENT

(STEF92 Technology, 2015, D. Matusikova, J. Gburova)

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Technical-technological environment became very strong environment in recent years. It significantly affects and influences life in a globalized world as well as in tourism sphere. There can be found many factors within this environment. They bring new technologies, therefore new products and new market opportunities when considering tourism as important economic facilitator in the global economy. Due to a modern technologies disposition and rapid exchange of information and deciding of customers, strengthens the ...

SOCIAL SCIENCES: Section Economics and Finance2015
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POSSIBILITIES OF UTILISING VIRTUAL MARKET IN TOURISM SPHERE

(STEF92 Technology, 2015, J. Gburova, D. Matusikova)

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Communication in tourism sphere is very important. We can say that communication affects tourism as it is. Informational technology in recent years hit every area of business and influenced the use of marketing tools in the field of tourism as well. In the era of information society the information have character of power supply. Internet communication is essential to the success of any company, organization, destinations, but also of each individual. Timely and relevant information help to obtain a significant co...

SOCIAL SCIENCES: Section Economics and Finance2015
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