
THE IMAGE OF EUROPE IN THE PERCEPTION OF THE YOUNG GENERATION IN RUSSIA: PERSONALIZED IMAGES (A REGIONAL CASE)
(STEF92 Technology, 2017, I. Samarkina, E. Morozova, I. Miroshnichenko)
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The research aim of this paper is to reveal the repertoire and the role of personalized images in the overall structure of the image of Europe as perceived by the young generation in todays Russia. The study is based on the theoretical model of the image of Europe as an integral part of the political picture of the world, this model encompasses the methodological approaches of phenomenology, constructivism and visual sociology. Twelve focus group discussions with representatives of various groups of youth includi...



