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Experiential marketing, along with relationship marketing ,expresses reality of the current economy, and of the society in general, in which the (subjective) consumer involvement in the creation of tourism product is an essential condition of the consumption act. Although the control of the companies dealing with destination management and, respectively, marketing is limited in terms of product policy (and, by default, customer satisfaction), the marketing specialist's task is all the more difficult, as the succes...

In tourism, the suppliers/producers are considered, in fact, "sellers of dreams", the consumption of tourism products being seen as consumption of experiences. Being widely recognized by the researchers in the field, the delivery of memorable tourist experiences represents a „must” for organization's success on the increasingly competitive market. Through this paper, the authors aim to highlight the importance and the role of tourism experience analysis in both the design of new tourism products and the contin...