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Despite all measures taken from the onset of the crisis in 2008, including the financial support offered by some countries, the automobile market has not recovered yet, and in 2014 sales are still well below market expectations. Analysing the automobile market after 2010, this paper aims at discovering the tools necessary for sales increase, and the challenges automakers will have to face in the coming years. Through comparative analysis of statistical data and of the trends in demand identified in the last year, ...