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The research paper examined the challenges faced by women in Georgia when startingan entrepreneurial activity. The research was conducted using the STAR (Situation,Task, Action, Result) interview method with focus groups. It was found that women'sentrepreneurial activity contributes not only to family income, but also plays animportant role in economic development and social welfare. The productivity ofwomen's entrepreneurship and their economic contribution depends on the country'slevel of development and cultura...