Publication
IMPLEMENTATION OF MARKETING ACTIVITIES IN EDUCATIONAL SERVICES
(STEF92 Technology, 2018, Marta Matulcikova, D. Brevenikova)
Show more
The present paper deals with marketing of educational services, while the focus is on the factors of designing and providing these services. The authorsÂ’ intention is to present partial outcomes from the research project KEGA ?. 014EU-4/2016. One of the issues explored in this project is also the analysing educational services and identifying efficient multi-professional and interdisciplinary approach to the provision of these services. The issue is discussed in three chapters, while the first two parts introduce ...
SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
