Browse

This paper presents our strategic management approach on tourism destination with the help of the SWOT analysis. We consider that a macro-economic analysis on a region is of utmost importance for all the stakeholders implied in tourism activities: tourists, businesses, tourism agencies and professional associations, local and national governance actors, NGO’s etc. In this regard, the general objectives of this paper are: a. identifying strengths and weaknesses of these two counties which shall generate tourist des...