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B. Ibanescu

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Author: B. IbanescuYear: 2015clear all

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ROMANIA'S COUNTRY IMAGE IN TOURISM TV COMMERCIALS

(STEF92 Technology, 2015, O.M. Stoleriu, B. Ibanescu)

The paper analyses Romania's destination image communicated in international tourism promotion campaigns, through seventeen TV commercials. The authors analyzed and compared the main destination attributes and the holistic country image communicated in each campaign. The results highlight the way national tourism promotion strategies position Romania within the international travel market.

SOCIAL SCIENCES: Section Economics and Finance2015

DOITV commercials destination image heritage.tourism promotion

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