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The aim of the paper is to introduce how to implement gamification elements into an online digital platform to create a digital, user experience based university course. First a brief introduction to gamification, game design elements and advantages are introduced. To understand the advantages of the different game elements (e.g. points, leaderboards, freedom of choice) to use, pilot tests were held for 2 semesters, in which 118 and 156 students participated. In these pilots, some of the course elements were teste...