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The development of the common European Higher Education Area and the internationalization of higher education have led to challenges many higher education institutions (HEIs) have never encountered before. The evolving educational paradigm takes roots in significant changes in the political, economic, etc. systems of Latvia, first due to regained independence of the Latvian state and the change of its ideological paradigm in the beginning of the 1990-ies, later due to the accession of Latvia to the European Union ...