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Background: The main aim of the research study is to present partial results from comprehensive research focused on: a) finding out teachers' attitudes towards the thematic units and contents of technical education, b) finding out views about the importance of thematic units, c) finding out views about the level of training and competencies achieved in the technical area, d) finding out views about changes in the standard content of technical education, e) finding data about using the technical classrooms, f) find...

The paper aims to analyze the marketing mix in the technical university education services. The most important particularities about the higher education services are about the marketing mix. Regardless of the field, it builds on the basis of the four traditional elements: product, price, placement and promotion. In the case of educational services, the marketing mix expands with three other elements: people, processes and physical evidence. All the elements of the marketing mix are interdependent. The people are ...