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Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding th...

During all the times of destruction of social institutions and socio-cultural norms, there is a split in common social values and those which are reflected in social networks and electronic media. There are few meaningful values for modern women that could be identified: the value of kinship, the value of marriage, the value of motherhood, the value of career and self-made behavior, the value of leisure and hedonistic values. In the article the authors propose models (variants) of the images of mothers with many c...

Political discourse of social networks (and the discourse of Twitter in particular) exhibits a number of structural and semantic features that differentiate it from other political discourses. Such factors as multimodality, interactivity, immediacy and limitation on the message length affect the communication on Twitter in terms of what communicative strategies are used and how they are implemented. This study explores the linguistic and paralinguistic means employed by US presidential candidates Donald Trump and ...