Browse

While the idea of objectivity is key to mass media text, modern research claims increase of subjectivity. Scholars determine two main reasons for that: influence of online mass media as well as a general sociocultural trend toward confession; diffusion of mass media and political discourses. Being a part of mass media discourse and thus experiencing the above mentioned trends, editorials have transformed in functions in such a way that they no longer aim solely at delivering information but progressively at influe...