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Year: 2024Subject: destination marketingFiles: Metadata onlyclear all
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Proceedings of 11th SWS International Scientific Conference on Social Sciences - ISCSS 2024
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ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY

(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2024, Adina Nicoleta Candrea, Ioana Simona Ivasciuc, Ana Ispas)

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this ...

SOCIAL SCIENCES: Section Artificial Intelligence (AI) and Society2024
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