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Health is a fundamental good that can not be bought in a market, and its determinants are the genetic "luggage", lifestyle, the environment, and health care, regardless of whether we are talking about humans or animals. The need for health care is a relative concept involving both the individual and society, all of which has as its starting point the poverty of information (knowledges) that an individual has in relation to his "needs" for health care. The relations with customers and communication between them is ...

Customer satisfaction is a mental state that is an emotion expressing satisfaction or dissatisfaction with the choice of the brand made during the purchase. Satisfaction occurs when the product meets our expectations, while dissatisfaction when it can not meet them. An analysis of the customer satisfaction should be treated as a key stage in the customer satisfaction management system. Without knowing the expectations and level of customer satisfaction, non of enterprises is able to determine what to improve and w...

This paper deals with the use of data-driven marketing as the important part of digital marketing. Data are valuable and necessary input for sellers as they are able to make decisions in many fields of digital marketing. This study is focused on the customer satisfaction modelling whereas the main aim is to find out models that optimally describe total customer satisfaction and to determine the importance of individual factors and discover their impact on the total satisfaction. The process of modelling is demonst...