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Year: 2017Subject: customer loyalty.Files: Metadata onlyclear all
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4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE METRICS OF RELATIONSHIP MARKETING PERFORMANCE IN THE INDUSTRIAL MARKET

(STEF92 Technology, 2017, L. Kapustina, N. Izakova, T. Sysoeva)

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The paper aims to choose the marketing metrics to measure the performance of the corporate client relationship management and to estimate the relationship marketing efficiency in the industrial market. The choice of client metrics was made according to the corporate targets for the development of industrial organization, availability of statistical data and the company’s needs for information in order to manage relationship with the customers. It was tested and approved in the real case of industrial enterprises. ...

SOCIAL SCIENCES: Section Business and Management2017
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