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The pharmaceutical sector is one of the most regulated sectors in the world. In spite of various legislative constraints, companies are spending millions for drug promotions in the market in the fight for consumers, their attention and loyalty. Nowadays the competition between companies is very high especially when several analogous pharmaceutical products with the same effect on human health can exist simultaneously in the market. Therefore, it becomes important for companies to understand consumer behavior in th...

Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding th...