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Complementary and alternative medicine (CAM) refers to a group of therapeutic and diagnostic disciplines that largely exist outside the institutions where conventional health care is taught and provided. In most parts of the world CAM content is included into health care professionals training programs. In Croatia there are still ideological and professional disputes between the majority of allopathic establishment and CAM practitioners. AIM: Aim of the study was to identify the openness and willingness of healthc...

Hotel service in its essence is a dynamic process, stimulating appliance of various technological innovations, which in turn create convenience and real experience to hotel guests during their stay. Artificial intelligence and virtual reality, mobile applications, digital key and kiosks, voice assistants, chatbots, robots and many more modern technologies play essential role in achieving competitive advantages in the hotel industry. Their effectiveness and appropriate implementation rely entirely on end users’ per...

Over the last few decades an increasing number of surveys have been published on the effectiveness of CAM therapies. But papers are rarely focused on the attitudes and beliefs about CAM efficacy or identifying reasons why certain techniques have been used. In Croatian scientific literature there are just few published papers about attitudes/beliefs about CAM among Croatian healthcare professionals. Without any attempt to advocate for one or the other side, this survey wants to open a dialog between both sides thro...

In Croatia there is a wide range of CAM therapies outside of the conventional, allopathic medicine and their usage has been exponentially increasing over the previous decades. However, there are only few, if any, relevant national surveys about the attitudes and beliefs of health care professionals about CAM in Croatia. AIM: The basic objective of the research was to identify the attitudes and beliefs about CAM among nurses, physiotherapists and sanitary engineers that were enrolled at the University of Applied He...